Contents:
- Introduction
- Assessment and Valuation
- Mining Value
- Learning from Business
- Towards a new set of Tools : The AV Archive Genomic Decoder
- The Openometer Use-A-Tron
- The AV Asset Evaluator
- The Audiovisual Asset Playbook
- Recommendations
- Conclusion
- References
This paper presents an overview of the current practices of AV archives on examining, appreciating, and embracing business and commercial interactions. It describes the following six models, namely: Sponsoring/donation; Indirect commercial exploitation; Direct commercial exploitation; Collaborative digitisation; Service provision and Grant and loan programmes. This is the European Commission typology of public-private partnerships for cultural heritage digitisation. Furthermore the report discusses several tools that the field could well develop, based on interviews with archivists, cultural heritage professionals and educators. Finally the author provides seven recommendations for AV heritage curators to appreciate and maximise the value of their assets.
Written to address Beginners, this paper is a useful read for those who plan to take their exploitation of assets in the AV-archive a step further. It provides the reader with relevant notions, like e.g.: the recognition of the audiovisual archive market as part of the worldwide media and information market. the wide range of optional business sectors, beyond the known markets of TV, internet and mobile. the importance of audiovisual archives to think of themselves as primarily online institutions, and as being part of the audiovisual industry.the importance of understanding why Google and companies such as Google do what they do.